Refined Berlin, a Berlin-based clothing store, had everything in place for success: quality products, a strong brand, and a growing online presence. But one critical piece was missing: sales.
Their website was getting visitors, but those visitors weren’t buying. The store’s conversion rate sat at a frustrating 0.04%, bringing in just €1,800 per month in sales. Something wasn’t working, and without a fix, they were leaving serious revenue on the table.
Sales Dec 1 - Dec 31
After taking a closer look, it became clear why. The website wasn’t guiding customers toward making a purchase. The navigation was unclear, the structure didn’t support conversions, and the overall experience made it too easy for visitors to leave without buying.
Refined Berlin had the right products. Now, they needed the right website.
Fixing the problem meant more than just a redesign. It required a complete restructuring of how customers moved through the store.
The focus was making the buying process as smooth and intuitive as possible. The entire website was rebuilt with the customer in mind, ensuring that every page, button, and interaction led them toward checkout.
Beyond design, customer psychology played a huge role in the transformation. Every change was based on how Refined Berlin’s ideal customers think, shop, and make decisions, removing friction points and making purchasing feel natural.
Current Product Page
And speed mattered. The entire revamp, from strategy to launch, was completed in just two weeks, allowing the business to start seeing results almost immediately.